Storybook-inspired illustration of golden lulo fruit with a green cut center

What is a lulo?

A lulo is a vibrant fruit native to Colombia, Ecuador, and Peru. Orange on the outside and green inside, its unique citrus flavor is as distinctive as its name. 

Because lulos are delicate and difficult to grow and ship in the U.S., they can be hard to find, much like authentic Spanish books.

And that's where Lulo Libros comes in.

For over a decade, our sister company, Custom Education Solutions, has helped schools find high-quality, authentic Spanish-language books. That experience inspired us to bring the same care and expertise to families, educators, and young readers across the United States.

Today, our team works with publishers throughout Latin America and Spain to discover books that bring language, culture, and imagination to life. From established publishers to independent voices, we’re always looking for meaningful Spanish-language stories to share with our readers.

Lulo Libros Team at Guadalajara Fair
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A note from Lulo Libros

Connecting Through Books

Throughout the year, our team travels to conferences, book fairs, and education events, from NABE and La Cosecha to the Feria Internacional del Libro de Guadalajara and many more.

These experiences give us the opportunity to connect with publishers and authors, discover new and upcoming titles, and immerse ourselves in the world of Spanish-language literature. 

It’s one of our favorite parts of what we do, and a big part of how we bring new stories, voices, and perspectives to Lulo Libros.

Why Spanish-language books matter

"Having grown up in a mixed cultural home, I was always trying to find a way to connect the language of my peers with the language of my mother. Our community didn’t understand my mother’s native tongue, which forced her to assimilate and hide her authentic self. Her secret tongue was for the home, which made me want to also hide that part of our lives. Language is more than a means to communicate; it is identity, connection to our heritage, and gives us a feeling of belonging. What a difference it would have made if there were safe spaces created for her to express her bilingualism and allow her to feel like she belonged wherever she went."

- Tatiana Taylor

Meet the Lulo team | Conozca al equipo de Lulo

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Christa Retka

National Sales Consultant

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